Google quietly shipped a stack of free AI tools that do the work people pay agencies and software subscriptions for: marketing, automations, design, coding, and more. Here's what each one does, exactly where to find it, and how to start. All free.
Start Here: The Hub
Almost all of these live in one place: Google Labs, at https://labs.google. Sign in with a free Google account and you can open most of them right there. No credit card, no subscription. A couple are their own apps, and I'll note those.
The whole point of this guide is that Google is giving away tools that used to cost real money. Ten free tools, $0 to use them, one hub to find them. Most of these sit next to Gemini, and if you have never set that up, my complete Gemini guide is the place to start, with the Gemini secret codes as the shortcut list.
One honest heads-up. Google Labs moves fast. Tools launch, get renamed, merge, or roll out country by country, so a few of these have regional waitlists and the lineup shifts over time. If a tool isn't available where you are yet, check back. Whenever you want the current list, labs.google is always the place to look.
The 5 Everyone Should Know
1. Pomelli, your free marketing team
Give Pomelli your website link and it studies your brand, your tone, colors, and style into a "Business DNA" profile, then generates on-brand social posts, ad ideas, and marketing assets. It's the kind of thing agencies charge thousands a month for. Free during its public beta.
Find it: https://labs.google (search Pomelli)
Try:
2. Opal, build automations in plain English
Opal builds working mini-apps and automations that you describe in plain English, then share with a link. No code, no setup. It's doing the kind of thing people pay Make, n8n, and Zapier for. Free.
Find it: https://labs.google (Opal)
Try:
3. Mixboard, like Canva and Pinterest had a baby
Mixboard is an AI concept board. You generate images and keep combining, remixing, and tweaking them on one canvas until it's exactly what you pictured. Perfect for mood-boarding, brainstorming a look, or planning a project visually. Free.
Find it: https://labs.google (Mixboard)
Try:
Design a clean landing page for a fitness app.
Build me a simple habit-tracker web app.