Meta just released an official MCP (Model Context Protocol) connector that lets Claude read and manage your Meta Ads account directly. You can create campaigns, analyze ad performance, manage budgets, and pull insights without ever leaving Claude. It connects to Facebook, Instagram, and Audience Network. Here is how to set it up in about 30 seconds.
The plan · 3 steps
Important: This is rolling out in phases. Some Meta ad accounts have access already and some do not. If you follow the steps and it does not work, your account likely has not been enabled yet. Meta is flipping the access flag per account, not per business manager. You also need a Claude Pro or Max subscription to add custom connectors.
Copy the MCP Link
This is the official Meta Ads MCP server URL. You do not need to create a developer app, go through app review, or generate API tokens. Meta handles authentication through standard OAuth.
Add It to Claude
Open Claude. Click Customize in the bottom left corner. Then click Connectors, then the + button, and select Add Custom Connector. Name it Meta Ads and paste in the MCP link above. Click save.
Authorize Your Account
When you start a new conversation and Claude tries to use Meta Ads, it will ask you to log in with your Meta account. You'll see a permissions screen asking what level of access to grant. Choose Allow All if you want Claude to both read your data and create/edit campaigns. If you only want analytics without write access, choose Read Only.
Tip: If Claude does not automatically recognize the connector, just type "Use Meta Ads" in your conversation.
What It Can Do
Once connected, Claude has access to 29 tools from Meta's Marketing API across five categories:
Campaign Management. Create new campaigns, ad sets, and ads from scratch. Activate or pause campaigns. Adjust budgets and targeting. Claude can build an entire campaign structure from a single prompt.
Performance Analytics. Pull performance trends, spot anomalies, see auction ranking benchmarks, and compare your ads against industry benchmarks.
Creative Management. Upload ad images and videos, create new ad creatives, and link creatives to campaigns. Combine with the Higgs Field MCP to generate AI images and push them directly into your Meta ad account.
Product Catalogs. Create and manage product catalogs, add product sets, search products, and check feed rules. Massive for e-commerce brands running dynamic product ads.
Audience and Diagnostics. Create custom audiences, check dataset quality, review signal health, and diagnose tracking issues. Claude can tell you if your pixel is firing correctly and flag event loss problems.
What It Cannot Do
Be careful with budget changes. Meta limits you to 4 budget changes per ad set per hour and 10 spend-cap changes per account per day. Always double-check before confirming any budget changes Claude suggests.
The Power Combo: Meta Ads + Higgs Field
If you have both the Meta Ads MCP and the Higgs Field MCP connected to Claude, in a single conversation you can:
Prompts to Try
Copy any of these into Claude once your Meta Ads connector is active.